{"id":17887,"date":"2024-02-09T15:43:58","date_gmt":"2024-02-09T15:43:58","guid":{"rendered":"https:\/\/www.webmonkey.com\/monumetric-review-how-i-increased-my-blogging-revenue-by-400\/"},"modified":"2024-05-27T13:18:33","modified_gmt":"2024-05-27T13:18:33","slug":"monumetric-review","status":"publish","type":"post","link":"https:\/\/www.webmonkey.com\/monumetric-review\/","title":{"rendered":"Monumetric Review – How I Increased My Blogging Revenue By 400%"},"content":{"rendered":"

When it comes to creating a money making blog<\/a>, having a solid advertising backbone is often a key to success.<\/p>\n

Don't get me wrong, there are plenty of bloggers who make a killing with affiliate marketing, selling courses, or offering sponsored posts.<\/p>\n

However, for novice and experienced bloggers alike, there is generally a time and place where hosting ads on your blog makes sense financially.<\/p>\n

I've had advertisements on WebMonkey for quite some time now, and while I've bounced between Adsense and Media.net in the past, I'm happy to have finally found an advertising solution that is working.<\/p>\n

And by working, I mean increasing monthly advertising revenue by roughly 400%<\/b>.<\/p>\n

Yup, you heard me: 400%.<\/p>\n

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My first full month of Monumetric earned $437 in ad revenue. Note – I didn't have Google Analytics hooked up for a while, so the pageviews\/sessions aren't fully accurate.<\/figcaption><\/figure>\n

This spike in income is a result of my switch to Monumetric, an ad management platform for publishers that is helping websites of almost any size with their monetization needs.<\/p>\n

So, if you're looking to learn more about Monumetric and how to make money with a blog, this is the review for you!<\/p>\n

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What Is Monumetric?<\/strong><\/h2>\n

Monumetric, formerly known as The Blogger Network, was originally founded in 2012.<\/p>\n

As mentioned, Monumetric is an advertisement management platform that is designed to help publishers (i.e. bloggers) effectively monetize their website with display advertisements.<\/p>\n

Monumetric has 2 goals, as outlined on their website: to help publishers reach their revenue goals<\/strong> and to provide the best possible user experience<\/strong> at the same time.<\/p>\n

These are certainly lofty goals, but to understand what these goals even mean, it's important to understand a bit about managed ad platforms in general.<\/p>\n

Monumetric vs. Adsense – <\/strong>Managed Advertising Services – <\/strong><\/h2>\n

I'm going to compare Monumetric to Adsense briefly to help highlight the difference between the most common display advertising platform on earth and something that is, well, a little more premium.<\/p>\n

I'm also going to explain a bit about how the advertisement ecosystem works in general.<\/p>\n

Let's say you visit an informational website about vacuum cleaners that has ads on it.<\/strong><\/p>\n

When you hit the landing page, all of the advertisers who want to advertise on websites related to vacuum cleaners enter a bidding war to show their ads to you…maybe Dyson is marketing heavily and floods the page with ads, or maybe a few manufacturers share the units.<\/p>\n

Or, alternatively, maybe vacuum advertisers are all outbid by companies that are running remarketing campaigns (i.e. the creepy ads that follow you around the internet based on your browsing history), and all you see are ads for products\/services from the websites you previously visited.<\/p>\n

Point is this: the highest paid advertisers show their ads<\/strong>, and this is how the bidding system works, generally.<\/p>\n

Now, if you host Adsense ads on your blog, you will only show ads from people advertising with Google.<\/strong><\/p>\n

In contrast, with a managed ad service like Monumetric, you can show ads from a variety of networks because Monumetric uses a private ad marketplace and header bidding <\/strong>to ensure your ads are always shown by the advertisers that pay the most.<\/p>\n

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Monumetric Tech<\/figcaption><\/figure>\n

This is the critical difference with a managed ad platform: you get more competition, a variety of ad exchanges involved, and a support team that works behind the scenes to maximize your revenue per pageview.<\/p>\n

Additionally, services like Monumetric work with publishers to do things like:<\/p>\n