Quora question I have answered<\/a>:<\/p>\n<\/p>\n
The question currently has over 300 followers and almost 500,000 views:<\/p>\n
<\/p>\n
When I answered it, it was more like 200 followers and around 300,000 views.<\/p>\n
Additionally,\u00a0the top answers were all horrible.<\/strong><\/p>\nThey were all recommending cheap survey websites and other inefficient ways to make money online and I saw and opportunity to add a new perspective to the question and increase the overall thread value.<\/p>\n
So, I answered with some actual advice and people responded quite well. I even expanded on the question a bit and outlined some specific jobs they should look for.<\/p>\n
If you want to read through the thread and find my answer, it's approximately the 4th or 5th one down from the top.<\/p>\n
The Anatomy of a Great Quora Answer<\/strong><\/h2>\nHere is my general outline for answering Quora questions in a way that provides value to readers while still promoting my blog\/content without being overly pushy.<\/p>\n
I'll use my answer to the work-from-home question again.<\/p>\n
1:\u00a0<\/strong>Relate to the reader in a brief introduction and explain the gist of your answer:<\/p>\n<\/p>\n
2:\u00a0<\/strong>Craft the body of your answer – share valuable advice, include compelling images that capture attention,\u00a0and be sure to actually answer the damn question:<\/strong><\/p>\n<\/strong><\/p>\n<\/p>\n
3:\u00a0<\/strong>Thank your readers, wrap up the answer, and link them to additional resources that might help them:<\/p>\n<\/p>\n
That's all there is to it.<\/p>\n
Writing a great Quora answer should take around 10-15 minutes if you really need to work to provide the best answer in a thread. However, the results can be worth it.<\/p>\n
This particular answer received almost 170K views and 505 upvotes, and only took 10 minutes to write.<\/p>\n
Some other useful tips for styling a Quora answer include:<\/strong><\/p>\n\n- Using bold text to outline key concepts.<\/li>\n
- Using sarcasm or humor (Quora readers seem to like this a lot).<\/li>\n
- Posting screenshots of proof\/results whenever relevant.<\/li>\n
- Chunking your writing into small paragraphs or sentences (for easy reading, especially on mobile).<\/li>\n
- Highlighting missing information in a thread.<\/li>\n<\/ul>\n
Additional Tips for How to Market on Quora<\/strong><\/h2>\nAs I mentioned, when it comes to marketing on Quora, efficiency and value are 2 immensely important elements to consider.<\/p>\n
However, there are a few other practices I have used to effectively market my blog on Quora, and the same tips can be applied to any other website or business.<\/p>\n
Tip 1 – Make a Plan of Attack<\/strong><\/h3>\nWhen I first started marketing on Quora, I would research questions I wanted to answer in single file. Find a question, answer it, and then continue the search.<\/p>\n
Don't do this.<\/strong><\/p>\nPlan your marketing method. Take some time to research 100 questions you want to answer and compile the data into a simple spreadsheet. Then answer them.<\/p>\n
<\/p>\n
It can really be that simple.<\/p>\n
This small change will dramatically increase your effectiveness at marketing on Quora. If you are constantly alternative between your research and marketing efforts, you will not be able to rapidly answer questions to drive traffic to your website.<\/p>\n
Tip 2 – Don't be Afraid to use Quora Ads<\/strong><\/h3>\nYou don't have to pay for Quora ads to actually benefit from their advertising platform, although a lot of webmasters who market on Quora don't know this trick.<\/p>\n
Anyone can create a Quora Ads Manager account, and this allows you to access some pretty valuable data about Quora.<\/p>\n
For example, if you create a shell campaign within the Ads Manager, you can actually target your audience by specific Quora questions. This will allow you to quickly search for a list of questions or general topics that have a high number of weekly impressions:<\/p>\n
<\/p>\n
<\/p>\n
While this isn't my go-to research method for kickstarting my Quora marketing efforts, it can help if you hit a roadblock in finding the right questions to answer.<\/p>\n
Additionally, it also shows weekly views on a Quora question, so you can potentially catch a question as it is picking up steam and be one of the first answers on a trending thread.<\/p>\n
Tip 3 – Establish Quora Alliances<\/strong><\/h3>\nNetworking on Quora is absolutely vital for successfully marketing on Quora, and this fact is overlooked by many people.<\/p>\n
According to Quora, this is what goes into ranking answers within a Quora feed:<\/p>\n
\n- upvotes and downvotes on the answer, in part based on how trustworthy voters are<\/strong> in a given topic<\/li>\n
- the previous answers written by the author<\/li>\n
- whether the author is an expert in the subject<\/li>\n
- the contents of the answer, including the type and quality of content (words, photos, links)<\/li>\n
- other signals, including ones that help us prevent gaming of ranking through votes<\/li>\n<\/ul>\n
‘how trustworthy voters are' – this is the golden ticket.<\/p>\n
If you can network with other Quora members who are knowledgeable in your niche, gaining their votes will help you rank above other answers and gain more views.<\/p>\n
More views will inevitably lead to more traffic, and you will also gain more Quora followers to further snowball your marketing effectiveness.<\/p>\n
So, spend some time networking on Quora.<\/p>\n
Follower other bloggers or business owners in your industry, upvote good answers, send direct messages to strike up a conversation…just do something!<\/p>\n
The Quora Digest – Spike your Referral Traffic<\/strong><\/h2>\nI'm going to mention one most aspect of Quora marketing because it has the most potential.<\/p>\n
If you've ever signed up with Quora, you might remember receiving emails labelled\u00a0Quora Digest.<\/strong><\/p>\nThe Quora Digest is a collection of the best answers on Quora that periodically get sent out to all users. The Quora Digest is also personalized, so my digest will always contain the best answers in topics like SEO, marketing, and passive income.<\/p>\n
The Quora Digest is the most powerful aspect of marketing on Quora.<\/strong><\/p>\nIf you write a superb answer and provide value to readers, you aren't just rewarded with up votes. You can also be featured:<\/p>\n
<\/p>\n
<\/p>\n
<\/p>\n
My answers have been featured in the Quora Digest a few times, with 1.1 million email recipients being my largest feature.<\/p>\n
Check out the spike in traffic from one of these features:<\/p>\n
<\/p>\n
Sure, the traffic falls off after a few days, and not every person out of that 1.1 million email recipients will even read the email or my post.<\/p>\n
How Hard is it to be Featured in the Quora Digest?<\/strong><\/h2>\nFrom my own experiences with Quora, I truly believe this depends on the quality, depth, and breadth of your writing.<\/p>\n
On Quora, I've predominantly focused on writing under the topics of making money online, SEO, and blogging.<\/p>\n
I've probably been featured around 5-7 times, with Quora Digest blasts ranging from 10,000 readers to my mega 1.1 million feature.<\/p>\n
Most of my features came alongside a viral Quora post (the once I referenced above), and have since petered off. In fact, I haven't had a Quora Digest feature in about 1.5 months.<\/p>\n
So, if you are looking to be featured, you'll really need to put in some effort.<\/p>\n
Here are my tips on getting a spot in the Quora Digest:<\/p>\n
\n- Write frequently – aim to answer a question every day or so if you are able.<\/li>\n
- Write long form, high quality answers that go above and beyond.<\/li>\n
- Build your Quora network and grow your follower count – upvotes are a great way to get noticed on Quora and pushed to the top!<\/li>\n
- Strike while the iron is hot. When you have a series of Quora Digest features, be sure to monopolize on the traffic spike your website\/blog will experience.<\/li>\n<\/ul>\n
Between answering questions on Quora and being featured in their digest, you can establish a steady stream of referral traffic for just a few hours of work.<\/p>\n
I implore you to take some time and try your hand at Quora marketing! Even if you only answer a question a day for 1 month, you should be able to reap the rewards if you work efficiently.<\/p>\n
Just make sure you always have quality and a value-add perspective on your mind when helping people on Quora. You will be rewarded for the quality of your answers.<\/p>\n
Thanks for reading!<\/p>\n","protected":false},"excerpt":{"rendered":"
Alright, so why am I writing a post about how to market on Quora? Well, when it comes to driving traffic and lead generation, I’ve come to the conclusion that Quora is one of the best platforms for digital marketers to spend their resources on. And when I say marketers, I also mean bloggers, website…<\/p>\n","protected":false},"author":100,"featured_media":17008,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[138],"tags":[139,146],"class_list":["post-16988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging","tag-blog-tips","tag-marketing"],"acf":[],"taxonomy_info":{"category":[{"value":138,"label":"Blogging"}],"post_tag":[{"value":139,"label":"Blog Tips"},{"value":146,"label":"Marketing"}]},"featured_image_src_large":["https:\/\/www.webmonkey.com\/wp-content\/uploads\/2024\/02\/quora-marketing.jpg",640,426,false],"author_info":{"display_name":"Tom Blake","author_link":"https:\/\/www.webmonkey.com\/author\/thisonlineworld\/"},"comment_info":0,"category_info":[{"term_id":138,"name":"Blogging","slug":"blogging","term_group":0,"term_taxonomy_id":138,"taxonomy":"category","description":"","parent":0,"count":35,"filter":"raw","cat_ID":138,"category_count":35,"category_description":"","cat_name":"Blogging","category_nicename":"blogging","category_parent":0}],"tag_info":[{"term_id":139,"name":"Blog Tips","slug":"blog-tips","term_group":0,"term_taxonomy_id":139,"taxonomy":"post_tag","description":"","parent":0,"count":20,"filter":"raw"},{"term_id":146,"name":"Marketing","slug":"marketing","term_group":0,"term_taxonomy_id":146,"taxonomy":"post_tag","description":"","parent":0,"count":3,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/www.webmonkey.com\/wp-json\/wp\/v2\/posts\/16988"}],"collection":[{"href":"https:\/\/www.webmonkey.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmonkey.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmonkey.com\/wp-json\/wp\/v2\/users\/100"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmonkey.com\/wp-json\/wp\/v2\/comments?post=16988"}],"version-history":[{"count":0,"href":"https:\/\/www.webmonkey.com\/wp-json\/wp\/v2\/posts\/16988\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmonkey.com\/wp-json\/wp\/v2\/media\/17008"}],"wp:attachment":[{"href":"https:\/\/www.webmonkey.com\/wp-json\/wp\/v2\/media?parent=16988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmonkey.com\/wp-json\/wp\/v2\/categories?post=16988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmonkey.com\/wp-json\/wp\/v2\/tags?post=16988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}