When it comes to digital marketing, few things are more important than the tools to use in setting up your website or company. However, finding the perfect tool to help you grow and expand your digital business can be very confusing, especially with all the buzzwords that fly around.<\/p>\n
We\u2019re here to help make your life easier by comparing two SEO keyword engines, so you don\u2019t have to. Both SpyFu and SEMRush are two acclaimed tools with reputations for starting, growing, and maintaining online businesses. We\u2019re here to help answer the question: which program is the best fit for you?<\/p>\n
Both SpyFu and SEMRush are SEO marketing tools that make sure you\u2019re choosing the best, most searched, and most applicable keywords on your webpage. The biggest mistake you can make when first starting a website is not optimizing it for search engines to find easily. The second biggest mistake is biting off more than you can chew when creating a website.<\/p>\n
However, there are a ton of other features that both contenders offer. We\u2019re going to break their multitude of features down for you, so you know what you\u2019ll get exactly with each program and tier membership. The last thing you want to do is go into this without ample information about what each company can do for you and your growing business.<\/p>\n
SpyFu<\/a> has been around for over ten years, originally launched in 2006. As a company, it has grown into one of the top competitors in tracking SEO and PPC trends. By finding high-ranking keywords for companies to use, they boost the company\u2019s profitability and overall digital marketing success.<\/p>\n As the name suggests, SpyFu advertises all the ways you can spy on your competitors to help get a leg up on them. You can see comprehensive lists of competitor site domains, purchased keywords, and organic rankings that will help you improve your website.<\/p>\n Their PPC competitor research tools help you \u201cspy\u201d and pick out the best keywords to run your campaigns with to make sure you stay on par with your competition. This comes with a grouping tool as well, so you can see which groups have worked best for the competition and how you can improve it.<\/p>\n They also track how much money is spent on buying certain keywords, which helps you stay ahead of the curve and hop onto trending keywords long before your competition catches on. All of this and more comes with the PPC competitor research information, and it\u2019s all available in unlimited downloads.<\/p>\n SpyFu\u2019s SEO competitor research tools are also top-notch and function similarly to the PPC research. You can get access to your competition\u2019s top SEO keywords and even categorize them into groups with their handy Keyword Group Analysis Tool.<\/p>\n You can not only see keywords but see actual numbers to their ranking as well. You can pinpoint exactly why you may not be ranking in the same capacity that your competition is and improve your digital marketing efforts with ease. SpyFu will also help you track and generate backlinks<\/a> to help boost your website\u2019s domain presence.<\/p>\n Speaking of domains, SpyFu will also track and show you the top-ranking websites<\/a> in your specific niche, not to mention how much money they spend on buying AdWords too. They\u2019ll help you see the most searched keywords straight from Google Keyword Planner, so you guide your online marketing presence in the right direction.<\/p>\n Besides these amazing marketing tools at the tips of your fingers, SpyFu also offers both step-by-step guides and over 200 video tutorials to make sure you\u2019re thoroughly acquainted with their technology and use it correctly. They also have easy to access customer service.<\/p>\n SpyFu has three different product tiers<\/a> that each come with their own advantages. The first tier is Basic, which is great for those just starting out and gives unlimited search results, data exports, and domain overview PDF files. However, it\u2019s only used for small domain SEO domains\u2014anything with less than 1,000 keywords.<\/p>\n The second tier is Professional, and the tools included in this tier include everything from Basic and up the numbers of things like domain contacts and sales leads, tracking keyword rankings, and expanding from just small SEO domains to include medium as well\u2014anything between 1,000 to 30,000 keywords.<\/p>\n Finally, there\u2019s the Team tier. This is for well-established businesses and includes up to 5 separate user logins. The Team tier builds off the Professional tier and ups the numbers on everything mentioned before, and includes large SEO domain tracking\u2014anything larger than 30,000 keywords.<\/p>\n Plus, if you\u2019re unsatisfied with your SpyFu experience, they offer a 30-day money-back guarantee. You can cancel with ease via email, their live chat service, by phone, or even just logging into your account and canceling through the portal.<\/p>\n SEMRush<\/a> was started about two years after SpyFu in 2008. In its 12 years of business, the team grew from more than just SEO and IT specialists. SEMRush offers over 40 different SEO and PPC marketing tools that help companies grow and experiment in their ads to see what sticks and what doesn\u2019t.<\/p>\n Much like SpyFu, SEMRush offers various tools to help boost your SEO keywords, PPC keywords, social media, and content marketing presence, and give insight into your competitors\u2019 marketing to help you focus on where to improve your own.<\/p>\n SEMRush helps you optimize your PPC strategy by offering a variety of features. They\u2019ll give you insight into your competition\u2019s paid search strategies, ad campaigns, and the effectiveness of their landing pages. Additionally, it\u2019ll help you find effective keywords for PPC campaigns, along with the average cost of certain PPC keywords at a local level.<\/p>\n SEMRush tracks your SEO keywords daily, helping you get an insight into how your ranking changes each day. It will also allow you to look at your competition\u2019s SEO strategies and build upon them in a way that bolsters your own online marketing. Moreover, you can see tons of different SEO keyword ideas to help you get even more traffic to your website.<\/p>\n The toolkit SEMRush provides to you will also help you create and execute effective social media and content marketing campaigns. They\u2019ll help you create ads for both Facebook and Instagram and look at your competitor\u2019s campaigns to see what works and what doesn\u2019t.<\/p>\nWhat SpyFu Offers<\/h3>\n
PPC Tools<\/h4>\n
SEO Tools<\/h4>\n
SpyFu Bonuses<\/h4>\n
Pricing<\/h3>\n
What is SEMRush?<\/h2>\n
What SEMRush Offers<\/h3>\n
PPC Tools<\/h4>\n
SEO Tools<\/h4>\n
SEMRush Bonuses<\/h4>\n